Career coaching · Cairo & remote

You are good at your job.
That’s the problem.

When you are competent, nobody tells you what is missing. Twelve weeks of structured, unsentimental coaching for people who need a direction, not a pep talk.

Book a free 20-minute call What we actually do →
140+people coached
12weeks per programme
9countries
4.9average rating

The programme

Three phases, one honest conversation at a time

01

Diagnose

Two sessions to separate what is actually wrong from what you have been telling yourself. We look at your record, your constraints, and the story you keep repeating.

Weeks 1–3

02

Decide

Three realistic paths, priced honestly in time and risk. You choose one. We write it down and throw out the other two, at least for now.

Weeks 4–6

03

Execute

Six weeks of accountability: the conversation with your manager, the portfolio piece, the applications, the negotiation script. Weekly, in writing.

Weeks 7–12

About

Fifteen years inside the rooms where decisions get made

I spent a decade hiring and promoting in tech before I started coaching. I know how these decisions actually happen — and how rarely they depend on who works hardest.

I work with a small number of people at a time. No group calls, no worksheets you will not open. Just a plan you can defend in a performance review.

Stories

What people say afterwards

“The first session was uncomfortable in the right way. She found the thing I had been avoiding for two years in about forty minutes.”
Omar H. — Engineering Manager
“I came in wanting a new job. I left with a case for a better one where I already was. That was not the plan I expected.”
Yasmin K. — Finance Director
“Practical, specific, and completely free of the usual coaching vocabulary. I had a written plan by week four and followed it.”
Tarek M. — Consultant

A free 20 minutes, no pitch

Tell me where you are stuck. If I am not the right person for it, I will say so and point you somewhere better.

I reply within two working days. Cairo time, GMT+2.